Management practices of Russian companie

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Management practices of Russian companie : cases from the collection of the HSE Graduate School of Business

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Том 1

Автор: P. Artamoshin, A. Vinogradov, M. Gorgisheli, T. Grishchenko, Y. Zelenkov

Форматы: PDF

Издательство: Издательский дом Высшей школы экономики

Год: 2022

Место издания: Москва

ISBN: 978-5-7598-2687-3 (pbk.). – ISBN 978-5-7598-2688-0 (Vol. 1). – ISBN 978-5-7598-2485-5 (e-book)

Страниц: 120

Артикул: 101314

Возрастная маркировка: 16+

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Аннотация

Краткая аннотация книги "Management practices of Russian companie"

This collection of compact cases on management practices in Russian companies was produced by professors of HSE Graduate School of Business and other units of HSE University and resulted from a joint project between HSE GSB and The Case Centre, the one of the top case clearing houses globally. The cases in this volume refl ect on a wide range of the current issues in business management, such as Strategic Management, Business Innovation, Supply Chain Management, Brand Management, ESG and Business Ethics, Talent Mana gement, Entrepreneurship, as well as doing business during the COVID-19 pandemic. This case collection is recommended for students, participants and faculty of various programs in management — from Bachelor and Master to MBA and Executive Education.

Содержание

Содержание книги "Management practices of Russian companie : cases from the collection of the HSE Graduate School of Business"

INTRODUCTION
E. Ivanova, N. Milovantseva. CIRCULAR ECONOMY DILEMMA AT BIOFOODLAB: HOW TO STAY FAIR, HEALTHY AND GREEN
V. Rebiazina, A. Rozhkov. RELOADING THE KALASHNIKOV BRAND IMAGE, HIT OR MISS
O. Mondrus, A. Osipova. CRACKING CROC’S TALENT
E. Panteleeva, A. Lebedev. 50 SHADES OF GREEN: THE RE-POSITIONING OF PEREKRESTOK IN THE GROCERY SUPERMARKET SECTOR
A. Sterligova, M. Gorgisheli. JOOM - CHALLENGE TO THE AMAZON
T. Grishchenko, P. Artamoshina. WHICH PERSONA? APPLYING ARTIFICIAL INTELLIGENCE TECHNOLOGIES AND DIGITALIZATION TO TRANSFORM THE FASHION INDUSTRY
O. Isaeva, O. Osipova. ORGANIZATIONAL CHANGE MANAGEMENT IN PASABAHÇE-RUSSIA: MOVING UPSTREAM
A. Vinogradov, A. Ivanova. GAINING COMPETITIVE ADVANTAGE IN THE E-GROCERY MARKET IN MOSCOW: VKUSVILL’S RESPONSE TO THE CORONAVIRUS PANDEMIC
Y. Zelenkov, V. Silchev. DELIVER2.ME: EXPLORING THE POTENTIAL OF DATA SCIENCE TO IMPROVE RELIABILITY OF SUPPLIER DELIVERIES
A. Likhachev, A. Stepanov. DIGITAL CHALLENGE: THE STORY OF THE INNOVATIVE 3D SCANNER OF THE HUMAN BODY

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57On the fi rst working day of 2020 Ilya Shirokov was waiting for the beginning of a strategic session, which was called to solve the problems faced by his company JOOM, an international online platform for electronic trading. The fi rst reports about the coronavirus pandemic and the risk of closing Chinese factories dur-ing the national New Year holiday were a threat to the successful startup, which by early 2020 had already over 200 mil-lion customers. Ilya and his colleagues understood that it was necessary to take urgent measures to maintain the com-pany’s competitiveness. JOOM Logistics Executive Director, Dmitry Chernyshev was confi dent that if JOOM manages to realize its competitive advantage (reliabil-ity of supply) in 2019 by reducing the time of delivery of goods from China to Russia from 3 months to 2 weeks, the company would be able to cope with the impend-ing situation in a highly competitive mar-ket. However Ilya was convinced that the increasing uncertainty of the future may require brighter decisions and smarter solutions from an ambitious startup. MY DREAM IS TO MAKE ONE OF THE BIGGEST INTERNET-BASED COMPANIES IN THE WORLD In 2005, after graduating from the Fac-ulty of Mechanics and Mathematics in Lomonosov Moscow State University and the Faculty of Finance in the New Economic School and receiving Ph.D. in Technical Science, Ilya Shirokov got into the Internet business by chance. He was a project developer of a number of outstanding Russian Internet projects, including the largest social network of that time Odnoklassniki, which had 25 mln users in 2008. In 2007–2009, he studied at Stanford University’s MBA programme and simultaneously had an internship at Warburg Pincus, a British private equity fund. In 2010 he was invited to manage the project Odnoklassniki in Mail.ru. He ensured 15-fold revenue growth for this network after two years. After that, Shi-rokov gained reputation as one of the strongest and the most famous Internet managers in Rus...

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