5th International Management, Quality and Marketing Conference, 14–15th April, 2022 = Пятая Международная конференция по менеджменту, качеству и маркетингу, 14–15 апреля 2022 года

Содержание книги "5th International Management, Quality and Marketing Conference, 14–15th April, 2022 "

Sustainability
Sustainable entrepreneurship: risks, issues, and potential resolutions. Yana Starchenko, Dragoș Dorobăț
Optimization of the Methods for Calculating Global Innovation Index. Elizabeth Antipova, Ksenia Orlova, Peter Fomin, Svetlana Ovsiannikova
Comparative analysis of dynamics of wealth per adult indicator formation in different countries of the world. Olga Manzhos, Olga Alfeeva, Danila Ivanov, Svetlana Ovsiannikova
A Study on the Need and Ways of Technological Integration of Elderly People into the Internet Economy. Sofya Loginova, Vincent Ligorio
Current and future trends in protein consumption: cell-based meat, plant-based meat, biomass fermentation, insect protein, and hybrid protein. Dorobăț Dragoș, Viorel Marculescu
Application of the modified integral index to assess the level of knowledge in different countries. Anastasia Maryashina, Angelina Piskulina, Svetlana Ovsiannikova
The correlation between pandemic and the quality-of-life improvement: an analysis of Moscow and its last global ranking results. Daria Makarova, Namzhila Rakshaeva, Vincent Ligorio
Index-Based Approach to Assessing Road Quality. Daria Bobrova, Ulyana Grechushkina, Svetlana Ovsiannikova, Vadim Butko
Adaptable rating methodology for ESG criteria evaluation for profit-oriented organizations in Russia. Mikhail Tanko, Marianna Geringer, Skok Mikhail, Alexandra Ryasova, Anton Klevansky, Katalin Dióssi
The strategy of applying sustainable practices in the hotel business at the present stage. Mikhail Fokin, Maria Vinogradskaya, Maria Tolmacheva, Alina Bychkova, Sofia Poleznyuk, Alexandra Novoselova, Ekaterina Sklyarova, Ulyana Grechushkina, Alla Tabachnikova
Practice-Based Method of CLV Calculation for Car Market. Maria Belousova, Anton Klevansky, Daniella Kuznetsova, Artyom Menyailov, Mikhail Tanko, Alexandra Ryasova, Evgeny Itsakov, Yuri Slobodinsky
Finance and Economy
Identification of trends and prospects of inflation processes in the economy of the Russian Federation. Arina Kazantseva, Elena Sapelkina, Alexandra Ivleva, Sergei Ovsiannikov
A New Approach to Forecasting the Values of Cryptocurrency Rates. Daria Urzyaeva, Elizaveta Petrushina, Svetlana Ovsiannikova
Development of Russian pharmaceutical industry during the pandemic. Alina Lutcenko, Vincenzo Ligorio
Methodological Aspects of the Formation of the Global Competitiveness Index. Polina Zakharova, Andrey Kormachev, Sofya Ferdman, Sergei Ovsiannikov
The interdependence between Russian rouble and oil prices in terms of COVID-19 pandemic. Aleksandr Gaidamakin, Vincent Ligorio
Adjustment Of Methods for Calculating the Free Trade Index. Valeriia Lysenko, Arina Abramova, Maria Stanovova, Svetlana Ovsiannikova
The Socio-Economic Impact of Covid on The Delivery Business. Ekaterina Dremlyuga, Vincenzo Ligorio
Assessment of the Mortgage Rate Level in the World Based on Multi-Factor Model. Daria Agashina, Julia Zaitceva, Margarita Kozlova
Increasing domestic tourism by developing the potential of small towns: a case of Ples. Ekaterina Bakholdina, Ekaterina Nikolaeva, Nikita Tsyplakov, Anna Olkova
Importance and the impact of technological dependence on the country’s economy. Ekaterina Alekseeva, Konstantin Podrezov, Vincenzo Ligorio
Analysis of the formation of seasonal components on the example of inflation dynamics. Liudmila Gainullina, Taisia Moruz, Anastasiya Khaustova
Management
Trends in the development of innovative companies: the guidelines for startups. Pavel Zhokhovsky, Anton Olkhov, Michael Burmistrov, Olga Makarova
Modernisation of the Elements of the “Business Model Canvas by Alexander Osterwalder”. Artem Menyaylov, Alla Tabachnikova
Impact of the Fourth Industrial Revolution on consumer expectations in Private Banking. Anna Karpoeva, Olga Makarova
Digitalization perspectives in the hospitality industry in modern conditions. Polina Avdakushina, Alla Tabachnikova
Modernisation of the management paradigm in the 21st century. Nikita Semin, Alla Tabachnikova
Humanities
Mentorship in Russia — proposing a peer mentoring scheme for young learners. Zinaida Golman, Ekaterina Ivanischak, Sofya Fedorova, Dragoș Dorobăț
Assessment of the Formation of the Human Development Index. Vladislav Kuleshov, Vlada Semenova, Svetlana Ovsiannikova
Digitalization: Its Forms in the Art Market. Kristina Bodrova, Anna Olkova
Children preparation systems for big football in Russia. Problems and ways to solve them. Marina Rubtsova, Alexander Filimonov, Ivanna Tabachnikova
Adjusting the structure of the human development index by introducing an additional component. Alina Mikhailova, Milena Popova, Svetlana Ovsiannikova
Consumer Segmentation of Business Education Market in Russia. Daria Abakumova, Diana Bolonina, Yulia Goloviznina, Nadezhda Markova, Anna Olkova
The influence of behavioural and psychological characteristics on managerial decision-making. Iuliia Plutakhina, Kamilla Ulbasheva, Ivanna Tabachnikova
Analysis and modification of the structure of the Gender Inequality Index. Varvara Chumanova, Anastasia Kuskova, Anastasia Sokolova, Svetlana Ovsiannikova
Marketing and Data Management
Towards methodological solutions for the implication of User Generated Content Analysis in the context of managerial decisions. Viktoria Kornukova, Dmitry Ilin, Alexander Leonow
User Generated Content as a Tool of Contemporary Marketing: Results of a Research Project. Alexander Leonow
A study of the COVID-19 pandemic impact on the marketing and advertising industry. Dayana Nelovko-Kasatova, Ksenia Zaitceva, Vincenzo Ligorio
Specifics of promotion on the social network Instagram in 2022. Andrey Inyatkin, Alexander Gagarin, Victoria Ivanova
An analysis of the economic and social impact of online education during pandemic. Valerya Markina, Vincenzo Ligorio